First phase of apartments now released at The Winerack

A spectacular place to call home

The luxury apartments within The Winerack development are arranged over four buildings. Each quarter has their own unique construction timetable to allow for a phased release approach. The first collection of 11 luxury apartments with waterfront views are now released.

The Winerack’s 3rd Quarter comprises eleven magnificent two and three bedroom apartments in a wonderful marina setting. With views overlooking the waterfront, this private stand-alone building is the first collection of apartments to be released within The Winerack development to mark a new era of waterfront living.

The first collection of 11 luxury apartments with waterfront views are now released. Show apartment open early 2019. Reserve now, move in May 2019.

Download the Q3 Winerack brochure here



See John Howard on Property Question Time

Property TV is the UK’s only television channel dedicated to entertainment, education and up-to date information about the property market, investment and home improvements in both the UK & overseas.

The blend of entertainment and informative content ensures a wide range of viewers from the general public to property industry professionals.

John Howard joined fellow guest property question time panellists Stephen Galpin and Stefano Lucatello to film the latest production for Property TV which is shown on Sky Channel 189.

Property expert behind Winerack revival shares secrets of career in book

As featured in the EDP by Mark Shields

A property mogul who has been behind more than 3,500 deals is sharing the secrets of his success in a new book.

John Howard, 56, has had a long and varied career which has included 18 years as a director of Cambridge United and most recently as the developer behind the long-awaited Winerack development in Ipswich.

Mr Howard, who went to Gresham’s School in Holt, said: “I won’t tell you what colour to paint the walls or which type of brewed coffee smells best in order to help sell your properties. But what I will do is give you straight-talking, hard-nosed, real life advice from someone who’s been developing property for 35 years, rather than the opinion of a TV presenter or celebrity footballer with barely any experience in the subject whatsoever.

“This book is written in a way that can be understood by everyone, from the total novice to somebody who has dabbled in property development already. I wanted reading it to feel like a conversation – so if it feels like having a chat in a local pub, that’s precisely the effect I was looking for.”

Mr Howard followed his father into estate agency and made his first property deal at the age of 18. He took over the business when he was 19, trebling its turnover in three years. By the age of 24, he had sold it to concentrate on property development.

Mr Howard’s latest acquisition is the Winerack on Ipswich marina, a £25m investment, partly funded by a £15m loan from the Homes and Communities Agency, which is set to become 150 flats, offices and a restaurant.

His new book, The Inside Guide to Property Development and Investment for Newcomers, include tips to follow and pitfalls to avoid.

They include:

1. Appearances matter

Sometimes you’ll find that the property next door is in a terrible condition. For example, it needs painting on the outside, but the current owners won’t do it. While it may sound crackers, you could offer to paint the front of their house in order to make yours look more saleable. It won’t be the first time a property developer has done this—I’ve even had to do this myself. The neighbours are normally delighted that you’re going to do it for them, and it helps you sell your property more quickly, for little extra cost.

2. Auction advice

It’s a really good idea to get to know your local auctioneer. You’ll find them very approachable. They are all great characters—a trait that’s needed to stand on the rostrum and do the job well. If you are thinking of bidding, introduce yourself before the auction starts and let them know that you will be bidding, but do not tell the auctioneer what your maximum price is!

3. Know your limits

When I’m bidding at auction, I always set myself a limit and go no more than 5% over it. That way, if I’ve only missed it by a small amount, I’m not kicking myself because I know I’ve already gone 5% more than I should have. The trick is to set your limit and stick to it plus 5% – don’t get carried away.

4. Be realistic

When getting an estate agent’s valuation, bear in mind that it is going to be on the optimistic side of what you will be able to get. So put the property on the market at a slightly lower figure than what they recommend. To some people, this sounds crazy, but everything I put on the market I want to sell within 28 days, so I can move on to the next deal quicker.

5. The golden rule

The golden rule of property is to always give the resell back to the agent who sold it to you. That way, they will help ensure the sale goes through smoothly for you in the first place.

And five mistakes to avoid:

1. Leave the past behind

If you’re buying a property that someone has only just bought themselves and are selling on to you quickly, never let the price they paid influence how much you will give them for it, should you find out this information. It doesn’t matter how much profit they are making out of you. If you are confident that you can make the net profit you require yourself, then good luck to them.

2. Be a step ahead

Don’t wait until the mortgage offer has been received from the buyer before carrying out an up-to-date local search. This can really slow down a sale. To counter this, I pay for a search on my own property. They last for three to six months. I can then pass it across to the buyer along with all the enquiry and property forms filled in prior to the sale even being agreed. This way, as soon as you know who the buyer’s solicitor is, you can send them a full pack of legal documents.

3. Get the professionals in

Once a property has been renovated, never get the builders to do the final clean as it will be a disaster! Instead, organise a professional builder’s clean at the end, once they have finally shut the front door. There is nothing more frustrating than having professional cleaners in to then find out that the builder has to come back and will make more mess.

4. Don’t be distracted by £££

When selling a property, don’t necessarily pick the buyer offering the most—always pick the best buyer. You need to make sure the buyer can proceed quickly, because every day that goes by will cost you money in interest charges and will rob you of the opportunity to buy another deal. If you have the opportunity to meet the buyer, do so. If there’s more than one, see which one you get on with best and feel you can trust.

5. Don’t limit your options

Make sure you don’t sign a sole agency agreement for more than four to six weeks with one agent. This way, the agent is kept on their toes and will try to get you a sale within the contract period, which is what you want—time is money. If they don’t, then you can always take it off the market with them and seek another agent. However, don’t place the property with more than one agent at a time, as the agents will have no incentive to sell it for you—remember, you want your agent to be loyal to you.

Screenshot 2018-08-28 08.07.01

How do you make a fortune through property? Ask John Howard…

Property developer John Howard shares his East Anglian heaven and hell with Gina Long

As featured

As one of the most experienced property developers in the UK, Suffolk based John Howard has bought and sold over 3,500 houses and flats in his 35-year career. He is also Director and Shareholder of Auction House UK and Director and Shareholder of a number of estate agencies across East Anglia. In his Inside Guide to Property Development & Investment for Newcomers, he shares his vast experience in property development and investment, offering insider tips and hard-nosed, practical advice. He spoke to Gina Long.

What is your connection to East Anglia?

My roots are in Suffolk. I was born and grew up in Felixstowe.

What is your East Anglian Heaven ie what do you love most about East Anglia?

The wonderful coastline. We are so spoilt with an abundance of beaches and picture-perfect coastal towns.

What is your East Anglian Hell ie what you hate most about living here?

The A140 at 9am! I spend a lot of time travelling this route, the journey can be hellish at times.

What’s your favourite East Anglian restaurant?

Greg Morgan’s Waterfront Bar Bistro. Exquisite food, also happens to be located in my favourite Ipswich place – the Ipswich Waterfront.

What’s your favourite way to spend an East Anglian evening?

Walking between Dunwich and Walberswick, finishing at dusk and appreciating the sea air.

What’s your favourite East Anglian landmark?

This is an obvious one for me. The iconic Winerack on the Ipswich Waterfront. A landmark which began its life encased by negativity, now it is a statue of positive change.

What’s the best thing that happens in East Anglia every year?

Suffolk Day. It’s such a great event and concept, with Norfolk recently following suit.

What your specialist Mastermind subject?

Some would think that my answer should be property development or horses, but I would actually opt for my speciality to be Motown Music.

What is always in your fridge?

James White organic Apple Juice.

What’s your simple philosophy of life?

To always treat people like you want to be treated yourself. I have the same tone of voice with everyone.

What’s your favourite film?

Something about Mary, the 1998 American rom com is my go to film of choice.

What was your first job?

Estate Agent.

What is your most treasured possession?

My quality of life.

Who do you admire most?

Theresa May. For her determination and commitment against all adversity, even though she’s not a natural leader.

What is your biggest indulgence?


What do you like about yourself most?

My enthusiasm and tenacity.

What’s your worst character trait?

Some would say that I am impatient!

Where is your favourite holiday destination?

The Silver Coast, Portugal.

Best day this year?

I recently visited 10 Downing Street for a briefing on Brexit, as part of my role as Chairman of the Ipswich Conservatives Association. My Grandparents sacrificed so much to give me a good education and I’m sure they would have been very proud.

What’s your favourite breakfast?

Banana Brioche, bacon and maple syrup at Pump Street Bakery in Orford.

What’s your favourite tipple?

Non-alcoholic cider or in other words, apple juice

What’s your hidden talent?

I played rugby for Norfolk.

When were you most embarrassed?

Because I used to stammer until my early 20s, it was when I was made to read aloud in class whilst at school.

What’s your earliest memory?

Looking round at an empty house in Felixstowe in 1966 that my parents were buying.

What song would you like played at your funeral?

Together again by Janet Jackson.

Tell us something people don’t know about you?

I stammered until I was 20 years old. And that I am a keen horseman. I’ve been involved with horses for over 35 years in a number of capacities, meeting some fantastic and inspiring people along the way.

What’s the worst thing anyone has ever said to you?

When I was 17, I went to an Estate Agent for a two week trial. They said I wasn’t suitable for the job, which maybe gave me the determination to prove them wrong and to go on and make it as a property developer.

Tell us why you live here and nowhere else

East Anglia is a unique and beautiful area, with so much going for it, with so many pockets of hidden gems. It’s so close to Stansted and London, as well as having Felixstowe Port on the doorstep. I can’t believe it’s taken so long for people to realise its potential.

What do you want to tell our readers about most?

About my new book. I have just had my first book published “Property Development and Investment.”

The book offers the basics of how to get started and actually put a deal together. Where to find funding and investors for your property deals. How to avoid common problems and pitfalls faced by novice investors. Which types of property to choose, where to find and buy properties, tips on buying to rent and buy-to-let mortgages. And much, much more.

John Howard’s Inside Guide to Property Development and Investment for Newcomers is available on Amazon.

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How to make money in property – from the man behind The Winerack project

As featured in the EADT 

Suffolk-based property developer John Howard is revealing his tips on how to make a fortune buying and selling property in a new book.

Suffolk-based property developer John Howard is revealing his tips on how to make a fortune buying and selling property in a new book.

`John Howard’s Inside Guide to Property Development and Investment – for Newcomers’, is now on sale.

“it’s worth bearing in mind that even the realy well known property developers and builders in this country stared by building or renovating just one property.”

The new book gives advice on avoiding pitfalls in buying and selling property, finding deals and arranging finance.

Millions of people have invested in buy-to-let properties during a time of low returns on savings accounts, with record low interest rates being paid. But there are pitfalls to avoid, he saidl.

“So many more people now are buying property to invest for their future.

“So many people think they can just do it and they get into difficulties and trouble.

“I hear property experts on TV tell everyone how to how to buy and refurbish properties, and they make a small profit, or not a profit at all.

“It is not about what coffee to put on when people come round the house to view.

“This is hearing advice from somebody who has been doing it for 35 years.

“I have made mistakes along the way, like everybody else.

“Everybody makes mistakes. If someone tells you he has not made a mistake, I will show you a liar.

“We find people buy property at auctions with little or no experience and get themselves into difficulties.

“Read this before an auction and it will help. It might be the best £10 you have ever spent; it might save you £10,000.”

John Howard’s first property deal was on his 18th birthday; and his mum lent him a small amount of money for a deposit; which he repaid with interest.

Now his most high profile project is in Ipswich Waterfront, where The Winerack, which became a symbol of the recession and stood as a skeleton, is now under way again.

Builders RG Carter are building out the scheme for 150 apartments and commercial space.

Mr Howard said: “We are on schedule. The first 11 (apartments), will be ready for occupation in May 2019 and the whole project wil be finished in December.”

His book is on sale via Amazon and on his Facebook page, priced £9.99.

By David Vincent – East Anglian Daily Times